TX Superintendent Accelerates Early Learning through Community-Wide Digital Reading Initiative


(MINNEAPOLIS) June 4, 2014 — Superintendent of Weslaco Independent School District, Dr. Ruben Alejandro, has avision to accelerate early learning across the community and empower every student within the district with the necessary technological tools for a competitive 21st-century education.


In 2012, Dr. Alejandro became Superintendent of Weslaco ISD after having both attended and taught in the Weslaco school system for many years. His personal and professional history in and commitment to the community of Weslaco compelled Dr. Alejandro to seek innovative ways to support learning both within the school system and the community.


One of his major initiatives as superintendent is called “Zero to Three Weslaco Reads.” This initiative provides the entire community, including the school district, with unlimited access to myON, whose vast digital library has content to meet the needs and interests of students of all ages. Based on current research, Dr. Alejandro understood the specific importance of early literacy and sought out partners with 21 daycares across the community, as well as three Head Start programs, the public library and community hospital in order to share news about community access to myON.


This focus on early learning—to reach students ages zero to three before they enter the school system—will provide the opportunity to accelerate students’ fluency, comprehension and critical thinking skills. By giving unprecedented access to thousands of books—with reading supports—to every family for access throughout Weslaco, Dr. Alejandro equips every student and family with the tools they need to succeed in a changing global world.


To further encourage 21st century learning, Dr. Alejandro also employs a BYOD, or Bring Your Own Device, policy, which invites students to use their own devices for learning purposes during the school day. This understanding of how students engage with the world around them is another strong facet of Dr. Alejandro’s vision to embrace the digital age of learning and accelerate his students toward academic success.


“Dr. Alejandro’s goals in Weslaco are inspiring and revolutionary: an early learning initiative that uses technology at its core is truly the face of changing education today,” said Todd Brekhus, president of myON. “We are honored to partner with Dr. Alejandro in his Zero to Three Weslaco Reads project, and we wish the entire community success.”


About myON™

myON, a business unit of Capstone, develops personalized learning environments for students. myON provides access to the largest library of enhanced digital books with multimedia scaffolds to support student reading at all levels. In turn, myON empowers teachers with real-time, actionable data—number and type of books opened and read, time spent reading, results of regular benchmark assessments, and more—based on embedded Lexile assessments that measure student reading growth. With myON, every student can have access to more than 7,000 diverse titles, which allows students to take ownership of their reading interests and literacy growth.


For more information, please visit www.myON.com/.



PlattForm Announces the Acquisition of Career Preparation Company, Seelio

LENEXA, Kan. – (June 4, 2014) – PlattForm, a leading marketing and enrollment management partner for colleges and universities worldwide, announced today the acquisition of Seelio (Seelio.com), a service-based student portfolio solution for higher education institutions. Seelio enhances PlattForm’s model by offering a unique student life cycle approach that spans from enrollment to career placement while delivering optimal student outcomes.

With more and more current and prospective students questioning the value of a degree, Seelio’s service-based portfolio solution enables universities to deliver a greater return on investment for students. With Seelio’s best practices, training and support, universities are able to offer their students the ability to capture and showcase the breadth of their experiential learning in dynamic, online portfolios.

As a part of Seelio’s network, students can:

  • Customize a rich, multimedia online portfolio featuring their experiences (e.g., class projects, work experience, leadership activities, study abroad reflections, etc.) and career interests
  • Receive feedback from their peers and professors
  • Find inspiration from students across the country
  • Tag projects or work products with competencies/proficiencies

“Career preparation is the No. 1 reason students choose an institution,” said Steve Fireng, Chief Executive Officer at PlattForm. “By providing Seelio with additional resources to achieve its vision, the company will have a greater ability to impact more students and universities.”

Over the last three years, Seelio created a technology and service model that transforms the college experience, providing students with a way to achieve a better return on their educational investment. With early partners like the University of Michigan, the University of Toledo and West Virginia University, thousands of students have captured their college experiences in rich, multimedia portfolios, enabling these programs to attract new students, assess learning outcomes and prepare students for meaningful careers from day one.

“With PlattForm, we have found a natural partner in supporting students throughout their entire university life cycle – from enrollment to placement,” said Moses Lee, Chief Executive Officer and Cofounder of Seelio. “We are excited to continue PlattForm’s legacy of impacting higher education through strong service and innovative technology.”

Seelio will continue to operate under its current leadership with its own distinct brand entity but will gain access to the backing and support of PlattForm’s leadership team. The Seelio and PlattForm teams are excited to partner in their efforts to transform higher education and deliver a strong value to students and their universities.

For more information, please contact Dani Damaske, Communications Specialist, at Dani.Damaske@PlattForm.com or913.254.6074. Or contact Emily Keller-Logan, Director of Marketing and Communications, at Emily@Seelio.com or734.369.8388.

About Seelio
Seelio is an educational service and technology company based in Ann Arbor, Michigan, that partners with universities to deliver a greater value to students through the use of rich, multimedia online portfolios. With Seelio’s services and technology, students are able to easily and beautifully capture their works, projects and passions; and universities can better attract students, build awareness and prepare students for meaningful careers. Learn more at www.Seelio.com.

About PlattForm
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in marketing and enrollment solutions for colleges and universities worldwide. Headquartered in Kansas City, the firm boasts an internal staff of more than 550 industry experts. Forming partnerships with higher education institutions of all types, PlattForm provides optimal marketing performance through AttriBrandTM, a proprietary approach that integrates research, creative and channel-agnostic media planning with multichannel analytics and attribution. PlattForm’s Academic Program Management (APM) suite of services represents a closer collaboration for enhanced student outcomes, spanning the entire educational journey from students’ first awareness of an institution to enrollment through graduation and career planning. A global company, PlattForm has offices located throughout the United States and in Canada, the United Kingdom and Australia.