Follett School Solutions’ President Tom Schenck

Elected to SIIA Education Division’s Board of Directors


MCHENRY, Ill., –Follett School Solutions’ President Tom Schenck has been elected to the Software & Information Industry Association’s (SIIA) Education Division Board of Directors. SIIA is the principal trade association for the software and digital industries, responsible for driving the future of edtech policy.

Schenck joined Follett in 1989 and was named to his current position in November 2011, where he is responsible for more than 1,500 associates who develop and deliver software, content and related services used every day by 70,000 schools in the U.S. and around the globe. During his 25-year career at Follett, Schenck has served many roles including president of Follett Software Company in 1998.  More than a year ago, Schenck spearheaded the merge of four of Follett’s Pre-K12 businesses into one organization, Follett School Solutions.

“I have a lot of experience in successfully scaling up organizations, finding efficiencies, and refining business models,” Schenck said. “That experience can be valuable to SIIA members from a board leadership perspective, particularly now when digital learning possibilities are juxtaposed with tight wallets. I’m optimistic about our ability as an industry to get even more creative about finding new business models and funding, and I plan to use my leadership position on the SIIA board to help explore that topic.”

Schenck and the other new board members represent more than 200 SIIA Education Division member firms that provide educational software applications, digital content, online learning services, and related technologies across the K-20 sector. Follett has been an SIIA member for eight years.

Through its SIIA membership, Schenck said Follett remains ahead of education industry policy changes and seizes regular opportunities to collaborate with thought leaders to shape, influence and implement next-generation education solutions that benefit its customers.

“I like to think we reflect the voices of both our partners and our customers in what we bring to the table,” Schenck said. “Plus, we partner with many SIIA members, from the largest publishers to emerging startups. A year ago, we launched an investment fund as a gateway resource for innovative startups.”

Sue Adelmann, Vice President, Market Intelligence for Follett School Solutions, recently concluded her two-year term on the SIIA Education Division Board, where she served the final 12 months as board co-chair.

About Follett’s K-12 Business |

Follett is the largest provider of educational materials and technology solutions to PreK-12 libraries, classrooms, learning centers and school districts in the United States, and a major supplier to educational institutions worldwide. Follett distributes books, reference materials, digital resources, ebooks and audiovisual materials, as well as pre-owned textbooks. Follett also is one of the leading providers of integrated educational technology for the management of physical and digital assets, the tracking, storing and analyzing of academic data, and digital learning environment tools for the classroom focusing on student achievement.

About Follett Corporation|

Since 1873, Follett has served as the trusted partner in education for students and educators at all levels of learning. Today Follett delivers physical and digital learning materials, retail services, school content and management systems to more than 70,000 early childhood, primary and secondary schools, and on more than 1,000 college campuses. Headquartered in Westchester, Illinois, Follett is a $2.7 billion privately held company.

About SIIA|
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 800 leading software and information companies. The SIIA Education Division serves and represents more than 200 member companies that provide software, digital content, and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities, and critical market information.



Pitsco increases social media presence

Ideas, features, interaction available

via six major networking channels

 Pitsco Education Logo

(November 19, 2014) — Pitsco Education, a leader in K-12 STEM learning solutions, has significantly expanded its social networkScreen shot of Pitsco's Google+ page

presence. “Pitsco Education started focusing resources for social networks in July of 2013,” said Melissa Karsten, Pitsco’s online marketing coordinator. “They had a presence before then but fine-tuned their look and feel and increased their effort on the number and consistency of posts to keep viewers aware and interested.”

This new focus included adding Pinterest and Google+ to their social network repertoire. Pitsco can now be found on six major social networking sites: Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn.


“The variety of educational products and solutions we offer allows us to appeal to different audiences,” explained Karsten. “Having a plan inScreen shot of Pitsco's Pinterest page

place that identifies what content to use on which platform has helped us increase the value of the content for all our audiences across all platforms.”

On Pitsco’s Google+ page, viewers will find links to recent blog posts, news articles, and news releases. The new Pinterest page offers 14 boards to choose from, including Activities, Dave the Science Guy, Product Highlights, and Teacher Tips. Pitsco’s presence on both these networks gives customers even more ways to access all that is Pitsco Education.


Another exciting expansion is that of Pitsco’s TETRIX® robotics brand onto social media networks. Robotics enthusiasts can now keep up with TETRIX on Facebook, Google+, and Twitter, as well as on theTETRIX® by Pitsco board on Pitsco’s Pinterest page.


Future social networking plans include growing the Pitsco presence on the new platforms and improving user experience by utilizing the best social media tools available on each individual platform.

Customers can always visit the company’s website, of course, but now they can also receive more in-depth news and information about Pitsco products, as well as general education insights, by joining Pitsco on any of the aforementioned social networking sites.
Pitsco Education is the leading provider of age-appropriate, student-centered K-12 STEM learning solutions. Our standards-based curriculum, products, equipment, and materials promote student success through positive and challenging learning experiences, and our hands-on solutions teach core concepts and career skills in science, technology, engineering, and math.



Commemorate Gettysburg Address on its 151st Anniversary with EarthCam’s Live Views

WHAT: Wednesday, November 19, marks 151 years since President Abraham Lincoln’s Gettysburg Address. Thanks to a partnership with the National Park Service and Gettysburg Foundation, viewers can visit EarthCam’s webcam to learn about the Battle of Gettysburg, a turning point in the Civil War.

WHY:  The Gettysburg Address is known as Abraham Lincoln’s most famous speech. Four months after the Battle of Gettysburg, one of the Civil War’s bloodiest battles, Lincoln stood up and challenged Americans to move past the fighting and work toward a more equal and united future.

HOW: Travel to the Gettysburg Battlefield for Wednesday’s events with EarthCam’s live webcam views at

Connect with EarthCam!








EarthCam is the global leader in delivering webcam content, technology and services. Founded in 1996, EarthCam provides live streaming video and time-lapse construction cameras for corporate, tourism and government clients in major cities around the world. EarthCam’s revolutionary gigapixel camera systems deliver superior billion pixel clarity for monitoring and archiving the world’s most important projects and events. EarthCam’s all-weather webcams, innovative software and mobile applications enable users to showcase unique views, increase exposure and generate positive public relations. EarthCam launched EarthCamTV, a 24-hour “TV channel” devoted to live views of scenic destinations around the world.

The Webby Award winning company hosts many highly trafficked tourism cams, with views of popular locations and landmarks such as Mount Rushmore, Statue of Liberty, Times Square, World Trade Center, Las Vegas Strip, Bourbon Street, Eiffel Tower, Andy Warhol’s gravesite, Hollywood Boulevard, Miami Beach, Atlantis the Palm Dubai, Petra in Jordan and Abbey Road Crossing in London.

To experience more of EarthCam, visit



Best-selling author Jay McTighe to speak about UBD at workshop for California district leaders

High-level education officials from around the state will gather on Dec. 1

 CARLSBAD, Calif. (Nov. 19, 2014) – To help California educators design more effective curricula and prepare for new assessments, author Jay McTighe will present a workshop titled “Meaningful and Authentic Learning” on December 1st.

McTighe, the co-author of the best-selling educational planning guide “Understanding by Design,” will present ideas for creating curricula and assessments that promote meaningful, deeper learning. He will also share resources with attendees to support them in instructional design.

The workshop will be held at the Sheraton Carlsbad Resort & Spa from 8:30-noon. Following McTighe’s presentation, attendees will have an opportunity to discuss strategies for implementing his advice in their own school districts.

Defined Learning, an educational media and curriculum development company, is the event sponsor.

“We are honored to have an author as highly respected as Jay McTighe presenting at this event,” said Joel Jacobson, the co-founder and chief operating officer of Defined Learning. “His research and writing have changed the way we think about curriculum, and I’m confident our attendees will walk away energized and full of great ideas.”

About Defined Learning

Defined Learning is an educational company with roots in both media and curriculum development. The company’s innovative products and services meet the needs of a modern educational environment. Defined STEM combines a unique set of real-world themed resources to create a 21st century learning platform. The Common Core standard-aligned performance tasks, literacy tasks, and real-world videos enable students to see the relevance of K-12 topics through real-world careers and themes. The company’s Access Learning video-on-demand platform contains access to over 3,500 full-length videos and over 40,000 clips addressing K-12 topics and applications to the real world. For more information, visit