Ed Tech Pioneers Announced as Finalists for 2015 FETC Goldfish Tank
Innovators Competition

Five innovators to be featured at the 2015 Florida Education Technology Conference in Orlando
WASHINGTON, D.C. (Jan. 20, 2015) – The Education Technology Industry Network (ETIN) of the
Software & Information Industry Association (SIIA), the principal trade association for the software and
digital content industry, and 1105 Media, Inc., who provides integrated business-to-business information
and media to qualified professionals in the public, academic and private sectors focusing on technology
announces finalists for the 2015 FETC Goldfish Tank Innovators Competition. The finalists will present
at the Goldfish Tank Innovation Presentation Session on Friday, January 23, 2015, during the annual
Florida Education Technology Conference at the Orange County Convention Center in Orlando. The
2015 Goldfish Tank award will be determined by the number of votes from conference attendees.
The FETC Goldfish Tank Innovation program identifies and supports entrepreneurs in their
development and distribution of innovative learning technologies. The program began in 2013 as a
result of a partnership with the Innovation Pavilion at FETC, and has provided visibility and support for
successful products and companies in their efforts to improve education through the use of software,
digital content and related technologies.
“Given their tremendous possibilities, this year’s Goldfish Tank finalists feature even more promising
products than in previous years,” said Karen Billings, vice president and managing director for ETINSIIA.
“The fact that educators vote on these innovations is a good predictor of the future of the market.
These are the tools our educators will use to keep our students engaged and enhance their educational
Finalists were reviewed by a panel of ed tech experts and selected from the applicant pool based on
how likely it was that the product be used in classrooms and how innovative the solution was.
“The Goldfish Tank competition is one of the highlights of the Incubator Pavilion at FETC,” said Patrick
Gallagher, event director, education events at 1105 Media. “The Incubator Pavilion, co-sponsored by
ETIN-SIIA, FETC and the National Science Foundation, gives attendees the opportunity to explore
emerging K-12 technologies and ed tech companies, learn about R&D funding opportunities and develop
new partnerships.”
The 2015 FETC Fish Tank Innovation Finalists are:

Cogent Education:Interactive Cases
Interactive Cases utilizes modern video game technologies, and provide captivating scenarios where
students must solve real-world problems. As students apply the scientific method to solve the problem,
their performance on specific critical thinking skills is sent to the teacher in real time. Their skills and
assessments-based learning environment translates the data into a heat map that pinpoints areas of
need for each student, thereby allowing the teacher to instantly personalize and differentiate their

Makers Crate
Makers Crate offers an engaging way for schools to teach students about innovation and
entrepreneurship. Grade specific lessons offer open-ended challenges and different interesting materials
designed to spark students imagination and creativity while they learn vital 21st century skills.


National Ed-Tech Conference Kicks Off Today in Orlando

ORLANDO, Fla. Educators, administrators and technologists from all 50 states and more than 40 countries will have an opportunity to explore and exchange techniques focused on integrating current and emerging technology across the curriculum when they convene today for FETC 2015 at the Orange County Convention Center in Orlando, Fla. – the largest national education technology conference held on the East Coast.

“We are thrilled to have over 8,500 educators annually make FETC the cornerstone of their professional development plan,” said Patrick Gallagher, Event Director of Education Events at 1105 Media. “This year will be one of the biggest and best yet.”

FETC’s 35th annual conference is jam packed with dynamic speakers, exhibitors and events designed to provide PK-12 educators and administrators access to emergent technologies, cutting-edge programs and a highly innovative ed-tech marketplace. Attendees have access to more than 400 sessions, 475 interactive vendor exhibits and STEM, maker-ed and game-based learning events.

“We want everyone to increase their familiarity with the latest devices, hardware, software and successful strategies on student-technology integration,” said Gallagher. “From our interactive Exhibit Hall to our incredible speaker line-up, our attendees get up-close and hands-on with innovative products and technologies that will help transform learning in their classrooms.”

Opening keynote speaker Jane McGonigal kicks off the conference. McGonigal is the director of games research and development at the Institute for the Future and a world-renowned designer of alternate reality games. Author of Reality is Broken: Why Games Make Us Better and How They Can Change the World, McGonigal will speak about how games are transforming the way we lead our real lives and how they can challenge players to tackle real-world problems.

FETC’s other notable keynotes include Jennifer Lawton, CEO of MakerBot; Former West Virginia Governor Bob Wise, President of Alliance for Excellent Education; and David Moinina Sengeh, MIT Biomechanics Engineer.

Also on the agenda this year are 150 ticketed workshops targeting the hottest topics including communication and collaboration; educational policy and leadership; emerging technologies; instructional design; mobile learning; online and blended learning; technology infrastructure; Web 2.0 and digital teaching tools; and curriculum areas.

Learn more about FETC at www.fetc.org. Join the conversation by following the conference on Twitter (@FETC) and using and searching the hashtag #FETC. For even more FETC updates, “like” FETC on Facebook and join the FETC LinkedIn group.

About 1105 Media

1105 Media, Inc. provides integrated business-to-business information and media to qualified professionals in the public, academic and private sectors focusing on technology, products, policy, regulation and news delivered through an assortment of media, including print and online magazines, journals and newsletters; seminars, conferences, executive summits and trade shows; training and courseware; and Web-based services. The markets served by these offerings include Government, Education, Network & Enterprise Computing, Business Intelligence, Office Equipment, Industrial Health & Safety, Compliance, Security, Environmental Protection, Water & Wastewater and Home Medical Equipment. 1105 Media is based in Chatsworth, Calif., with primary offices throughout the U.S. and more than 350 employees.

# # #

Note: FETC 2015 will feature an on-site Press Room where registered media representatives can schedule interviews, work stories or just relax. Media representatives are required to register and will not be admitted into any FETC venues without a badge issued by FETC press staff. There is no cost for media registration. Media representatives interested in attending and covering FETC 2015 can register on-site at the Orange County Convention Center in room S210E.