NBA AND DISCOVERY EDUCATION LAUNCH “CAREERS THAT COUNT: A VIRTUAL FIELD TRIP WITH THE NBA”
Host Miles Brown, Star of ABC’s “Black-ish,” Meets with NBA Players and Executives to Showcase Exciting STEM Careers in Professional Basketball
Silver Spring, Md. (Apr. 28, 2017) – The National Basketball Association (NBA) and Discovery Education, the leading provider of digital education content and professional development for K-12 classrooms, today announced “Careers That Count: A Virtual Field Trip with the NBA”, designed to show middle and high school students how math comes to life through careers in basketball. Hosted by Miles Brown, star of ABC’s Black-ish and Jr. NBA Ambassador, “Careers that Count” launches for classrooms nationwide Thursday, May 4, with a live Twitter chat featuring NBA guests at 1 p.m. ET/ 10 a.m. PT.
A 30-minute virtual experience, “Careers That Count” takes students inside NBA headquarters and Madison Square Garden in New York to learn about real-world math careers through discussions with NBA professionals about how they put their math skills to work every day. Students then travel to the Madison Square Boys & Girls Club in Brooklyn, where Brooklyn Nets forward Rondae Hollis-Jefferson demonstrates how he uses math to make quick, game-time decisions, and helps students learn how to calculate points per shot in an on-court demonstration.
The “Careers That Count: A Virtual Field Trip with the NBA” ‘roster’ includes:
- Rondae Hollis-Jefferson, Forward, Brooklyn Nets
- Kiki VanDeWeghe, Executive Vice President of Basketball Operations, NBA
- Doris Daif, Senior Vice President of Customer Data Strategy, NBA
- Hao Meng, Director of Basketball Strategy, NBA
- Zain Jafri, Database Analyst, New York Knicks
“We want students to know that anyone with a passion for math and sports can pursue a career in professional athletics,” said VanDeWeghe. “Basketball and numbers go hand-in-hand, and we’re excited for students to see how we utilize math on an everyday basis to improve our game.”
“Sports can be a powerful learning tool and I’m excited to have my classroom learn more about how NBA players and executives use math in their daily work,” said Rita Mortenson a teacher at Verona Area High School in the Verona Area School District.
The Virtual Field Trip is part of a multi-year partnership with the NBA and Discovery Education working to deepen middle and high school students’ engagement in mathematics nationwide. The collaboration harnesses students’ interest in professional basketball to help teach important mathematics concepts. Last fall, interactive math problems derived from NBA and WNBA game footage and statistics such as points, rebounds, assists and more, were integrated into Discovery Education’s Math Techbook™. The latest addition to Discovery Education’s award-winning line of digital textbooks, the Math Techbook transforms the way students and teachers experience math through engaging instructional strategies and real-world problems that motivate and excite students with diverse learning styles. More than 3 million students across all 50 states and several Canadian provinces have access to the series.
“A solid foundation in math can set students on a path to pursue some of today’s most exciting careers,” said Lori McFarling, Senior Vice-President, Discovery Education. “We’re proud to partner with the NBA to bring this dynamic event to classrooms nationwide in order to deepen understanding of how young people can apply what they are learning in the classroom to their lives beyond graduation.”
Register for the “Careers that Count” virtual event here. For the live Twitter chat, tweet questions to @DiscoveryEd and @jrnba using the hashtag #CareersThatCount. For more information about other virtual field trips and initiatives from Discovery Education, visit www.discoveryeducation.com.
About Jr. NBA
The Jr. NBA is the league’s youth basketball participation program that teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. Through a network of affiliated youth basketball organizations, live events and interactive experiences, the Jr. NBA will reach five million youth ages 6-14 in the U.S. and Canada over a two-year period as part of its expanded efforts launched in October 2015. The Jr. NBA partnership network is comprised of youth basketball programs of all NBA, WNBA and NBA Development League teams as well as elementary and middle schools, military installations and longstanding community partners, including Boys & Girls Clubs of America, Jewish Community Centers of North America, National Association of Police Athletic Leagues, National Recreation and Park Association, National Wheelchair Basketball Association, Special Olympics, and YMCA of the USA.
About Discovery Education
Discovery Education is the global leader in standards-based digital content and professional development for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education atwww.discoveryeducation.com.
Driv’n and “Stayin’ Alive”: High School Students from
Memphis, TN-Area Win Grand Prize in Toyota TeenDrive365 Video Challenge
Students Win $15,000 and Their PSA, an Imaginative Music Video, Will Run on Select Discovery Networks
Silver Spring, MD (April 28, 2017) – Just got your driver’s license? Can’t wait to floor it? Wait — two Memphis-area teens have a grand-prize winning video message about how to “Stay Alive While You Drive.” High school sophomores Emi Otsuki (age 15) and Summer Knowles (age 14) sung all the right safety notes with a PSA tune to warn their driving-age peers about the dangers of distracted driving. TodayToyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Faith Heritage Christian Academy students in Millington, TN won the grand prize in the Toyota TeenDrive365 Video Challenge for their video “Stay Alive While You Drive.” View their video here.
Now in its sixth year, the TeenDrive365 challenge invites teens across the country to create public service video announcements to inspire their friends and peers to drive without distraction. Emi and Summer’s video uses catchy song lyrics to describe distractions “as the enemy” faced by teens behind the wheel. “Turn down that radio / Keep focused mind / Tell your friends to quiet down / And suddenly you will Find / You’re a great driver, you drive safe,” part of the PSA goes. The teens will receive $15,000 and will collaborate with a Discovery film crew to reshoot their video into a TV-ready PSA to air on a variety of Discovery networks.
“We were impressed by Emi and Summer’s lighthearted, yet clear message on distracted driving,” said Mike Goss, general manager, Social Innovation, Toyota Motor North America. “Their original song gets in your head and reminds you to drive safely. We’re excited to help spread the ‘staying alive’ message to teens nationwide.”
“Emi’s and Summer’s driver safety video has made us incredibly proud,” said Terry Wade, associate headmaster, Faith Heritage Christian Academy, Millington TN. “Their PSA is a message for our community, and for communities around the country, about how to stay safe: don’t text, put your seat belt on, focus on the road, and quiet down!”
Emi and Summer’s video was chosen by a panel of judges at Toyota and Discovery Education from nearly 1,500 submissions. The other winners include:
- Second Place and People’s Choice: Gabe Hostetler, student at Robbinsdale Armstrong High School in Plymouth, Minnesota will receive $10,000 for coming in second place. Hostetler’s video was also voted the People’s Choice winner and will receive an additional $5,000, and a behind-the-scenes trip to a live taping of a Velocity network show for his video, “One Decision.”
- Third Place: William Thomason, a student at Atlanta Public School’s North Atlanta High School in Atlanta, GA will receive $7,500 for “Building Safe Drivers.”
The additional six finalists will receive $2,500, and four regional winners will receive $1,000. Their videos can be viewed here.
“We applaud this year’s grand prize winners Emi and Summer for their memorable peer-to-peer PSA to engage teens in driver safety conversations,” said Lori McFarling, senior vice president, Discovery Education. “Discovery Education strongly believes in creating digital learning environments that support students as they navigate life behind the wheel and we are proud to partner with Toyota in this effort to amplify driver safety messages in school and across selected Discovery networks.”
The challenge is part of Toyota TeenDrive365 (www.TeenDrive365.com), a comprehensive initiative to help teens and parents become safer drivers together. Building on the programs Toyota has offered for more than a decade, it offers a collection of online tools, events, expert advice and tips as well as social media elements.
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.
itslearning Releases LMS Market’s Most Robust Cloud Integrations to
Google and Microsoft Office Apps
BOSTON — April 27, 2017 — itslearning, the only learning management system (LMS) designed specifically for today’s K-12 students and their teachers, is introducing market-leading integrations to the world’s most popular cloud apps. Users will be able to work in Excel, Word and PowerPoint directly from within itslearning, without the need for a Microsoft email account or for any user information to be shared with Microsoft. The new cloud integration is available now.
“We are determined to make the itslearning LMS the most complete education hub available with one simple login,”Arne Bergby, CEO of itslearning. “And we believe we just did. We’ve gone beyond what our competitors offer by embedding the use of G-suite and Office right into users’ workflow, so they don’t have to deal with integrations or learning new user experiences. Plus, we’ve ensured that access is secure, so educators don’t have to worry about privacy issues.”
Highlights of the new release include:
Access to Word, Excel, and PowerPoint
Today, users can now work with these applications in the easiest way possible. Without need for a Microsoft account, users can directly edit and collaborate on Word, Excel and PowerPoint files securely within itslearning. “We worked with Microsoft to bring these cloud tools directly into our platform, so our users can enjoy a seamless user experience with no need for Office 365, Hotmail or Outlook accounts,” said Bergby. “There’s no configuration or setup. Traditional LMS competitors require you have to have an external account in order to use these tools.”
Google and Office 365 Integration
Soon, districts will find it easier to synchronize their preferred cloud service, G-suite by Google or Microsoft’s Office 365, with their itslearning accounts and all their favorite cloud apps without ever leaving the itslearning LMS.
Teachers will be able to add files from Google or Office 365 into courses, plans, assignments or the itslearning library by either uploading or linking to live cloud files. They will be able to make real-time edits to cloud resources directly from itslearning and create collaborative spaces in Google or Office 365 for students to work together. The “YourFiles” function in itslearning will allow users to locate and reuse files more easily from the cloud, regardless of the device being used.
“We wanted to make it as easy as possible,” said Bergby. “Teachers and students want to use these cloud apps because they are feature-rich and widely available. But, to be really valuable, they need to be accessed within the context of the teaching and learning platform. That’s what we’re doing.”
As itslearning joins the Microsoft Azure Marketplace, we will further simplify enterprise level integration for Office 365.
With a passion for improving teaching and learning through technology, itslearning lives at the heart of education. In fact, the itslearning platform is the first LMS in the K-12 marketplace to offer educators content accessible from the cloud, including 1.7 million free and open resources, searchable, tagged with rich metadata, and ready to use, and more than 35 peer-reviewed courses.
Established in 1999, itslearning is headquartered in Boston, MA and Bergen, Norway and serves seven million users worldwide. For more information, visit https://itslearning.com
Madison, Wis. (Apr. 27, 2017) – C. Blohm & Associates, Inc. (CB&A), the premier PR and marketing agency for the education and special needs industries, announces the promotions of Saul Hafenbredl to Strategy Director, Chloe Scheller to Account Manager and Kelsea Kierstead to Account Executive. In their new leadership roles, Hafenbredl, Scheller and Kierstead will fuse PR and marketing services to obtain exemplary results for clients.
For the full release, please click here.